Is your onboarding experience
turning away good users?

User adoption is the lifeblood of every product company. Corporate, startup, bootstrapped or otherwise, if your company's "user faucet" was shut off, everything would wither up and die.

Of course, having just a trickle of all your signups becoming full-fledged users isn't exactly a winning strategy, either. A lot of late nights and hard-earned dollars went into creating your product and sending people to it - how many of those people are surviving the journey?

Onboarding doesn't have to be a bottleneck

A poor onboarding experience makes every part of a product company work harder: marketing teams have to acquire more and more visitors to keep filling a leaky funnel, and sales & support teams have to spend their days hand-holding confused signups instead of scaling things out for the whole user base.

That pulls resources away from the product itself, resulting in slower growth, missed opportunities, and competitors passing you by.

It's like breathing through a straw - sure you can do it, but it's exhausting. And you sure won't win any races while doing it. Remove the bottleneck, and you go from surviving to flourishing.

You can do better, and I will show you how

In my onboarding consulting work, I've discovered a treasure trove of patterns, tricks, and techniques for acquiring and retaining more users, but none of them on their own are nearly as valuable as the framework and mindset for putting it all together.

This is what I live and breathe every day, but I can only take on so many consulting projects at a time. That's why I'm now sharing everything I've learned.


Presenting

The Elements of User Onboarding

"If you want happier, more active users of your app, read this book. Guaranteed you'll find at least one way to improve your user onboarding process."

-- Justin Gallagher, General Manager, Trello

This 130-page ebook was designed to be the most enjoyable and thorough guide to user adoption the world has ever seen.

Here's a tiny list of things this book will help you be better at:

  • Teeing things up for success long before the user even signs up
  • Turning users into stampeding elephants of unstoppable motivation
  • Setting up a signup flow that pulls all the best users in
  • Crafting a first-run experience that sets them up for return visits
  • Setting up lifecycle emails that makes sure their first visit isn't their last

"I love the visual metaphors. A great way to use design to make the concept clear."

-- Ryan Singer, Product Manager, Basecamp

Wanna check out the first 10 pages before buying? I've got you covered:

(you will also be the first to hear when new teardowns come out)

Spoiler alert: It's jam-packed with valuable information -- way more than I could touch on in an afternoon consulting session (and at a fraction of my consulting rate, to boot).


"So far we've increased trial conversion by 2%, which means several hundred thousand dollars annually for the business. In terms of ROI, two hours reading this book is one of the most important investments I've made as a founder."

-- Nick Francis, Co-Founder,Help Scout

The Complete Package

Everything you need to be a total onboarding hero…

UPDATED FOR 2016!

  1. The Elements of User Onboarding

    From zero to awesome in 130 pages

    Make today the day you start improving your onboarding experience with a beautiful, enjoyable, super-hands-on guide.

    Available via luxurious & versatile PDF format for immediate download upon purchase!

    Onboarding UX Checklist

    Quality control for your onboarding UX

    This one-pager's designed to be the perfect companion to the book.

    Use it to take stock of your current onboarding experience, and run all your new designs past it before unleashing them on the world!



    Audiobook Version

    Learn while doing!

    Books are awesome, but you can't read 'em while you drive. Or work out. Or… work.

    We both know how busy you are - take your hourly rate and double it, because I'm going to personally read this entire book into the ears on that busy, super-productive head of yours.

    Hi-Res Teardown PDFs

    See what you've been missing

    If you've ever wanted a closer look at some of UserOnboard's screenshots and annotations, your ship has just come in!

    You'll get the highest-resolution PDF versions that Keynote will export of this site's 10 most popular teardowns.



    12 Expert Interviews

    Join me atop the shoulders of giants

    • The onboarding brains behind products like Twitter, Wistia, Mailchimp, KISSmetrics, & more all showed up to share their knowledge.

      • Des Traynor -- Intercom (new!)
      • Hiten Shah -- KISSmetrics, Crazy Egg
      • Josh Elman -- Facebook, LinkedIn, Twitter
      • Brian Balfour -- HubSpot (new!)
      • Jeff Vincent -- Wistia
      • June Lee -- MailChimp
      • Jeff Zych -- Optimizely (new!)
      • Ryan Engley -- Unbounce (new!)
      • Ben Yoskovits -- VarageSale (new!)
      • John O'Nolan -- Ghost (new!)
      • Patrick McKenzie -- Kalzumeus
      • Brennan Dunn -- Planscope


      This is ~12 hours of audio, and all of it is pure, solid gold.

    Video Deep Dives

    Extensive tours of two stellar workflows

    There's a LOT that can't be captured in a slideshow teardown, but the tiniest of onboarding details can make a huge difference.



    • Basecamp


    • Lumosity
      (new!)


    • Netflix
      (new!)


    • Quora
      (new!)


    • Udemy
      (new!)


    • Vimeo


    Join me on extensive, guided tours of each product's first-run experience, slowing down and breaking them down interaction-by-interaction.



    Get It All Now for $249




    or… Assemble an All-Star Team

    You get every single thing listed above, plus…

    Company-Wide License

    Reap compound rewards with sharing

    Wanna share these on your company's Dropbox folder? Fine by me. Post them on your intranet? Go to town. Email them to your executive team to show 'em how savvy you are? Knock yourself out!

    All of this material is 100% DRM-free. If you'd like to share this with multiple people on your team, though, please simply purchase this package to make it official.

    45-Minute Follow-Up Video Chat

    A limited bonus offer

    You've gone over all the material, but still have a few follow-up questions. Wanna go straight to the source? I'm at your service.

    Act fast, because my calendar's already quite full and this option is first-scheduled, first-served. (For real, that's not sales-speak - you should really act fast if you want this anytime soon.)


    Collaborate for $989!








Or, if you're on a budget or just want to dip a toe in the water…

  1. The Elements of User Onboarding

    From zero to awesome in 130 pages

    Make today the day you start improving your onboarding experience with a beautiful, enjoyable, super-hands-on guide.

    Available via luxurious & versatile PDF format for immediate download upon purchase!

    The Onboarding UX Checklist

    Quality control for your onboarding UX


    This one-pager's designed to be the perfect companion to the book.

    Use it to take stock of your current onboarding experience, and run all your new designs past it before unleashing them on the world!

    Snag Just the eBook & Checklist for $49

"This book gives you a framework and head start on making the experience within your products great."

-- Hiten Shah, Co-Founder, KISSmetrics

Bonus: Sweetheart Software Deals

I also went out and hustled on your behalf to land some exceptional discounts for the onboarding products I most highly recommend. These come baked into every purchase and will provide approximately $12 billion in savings.

  • Unbounce

    Engineer-free landing pages

    3 mo. after trial at 50% off

  • Crazy Egg

    Click & scroll heat maps

    60 extra days of free trial

  • Drip

    Painless email sequencing

    39 extra days of free trial

  • Olark

    Live chat software

    106 extra days of free trial

  • Wistia

    Video hosting & analytics

    3 extra videos in free plan





You might have other questions…

"Are there any DRM restrictions on this?"

Nope! I'm a trusting sort and don't want to cripple the experience for legit users. If you'd like to share it, please buy a company-wide license via the All-Star Team package.

"Do you have a return policy?"

Yep! If this isn't generating value for your company, I don't want your money. I intentionally priced things around a very likely 100x ROI for you, but if you're not impressed just let me know within 30 days of purchase and I will issue a full refund.

"If I purchase the book and later decide I want the complete package, am I able to pay the difference and upgrade to that?"

Totally! Just contact me at samuel@useronboard.com and I will send you a discount link right away.





"By far the best examination of onboarding I've seen. There are dozens of tactics in here that can have a noticeable impact on your business."

-- Rob Walling, GetDrip & Startups for the Rest of Us

Ready to step it up?

Your users will thank you. Your glory awaits.

  1. Just the Book & Checklist

    1. The Onboarding Book
    2. UX Checklist

    Buy Now for $49

  2. The Complete Package

    1. The Onboarding Book
    2. UX Checklist
    3. Audiobook Version
    4. Hi-Res Teardowns
    5. Expert Interviews
    6. Video Walkthroughs

    Buy Now for $249

  3. The All-Star
    Team

    1. The Onboarding Book
    2. UX Checklist
    3. Audiobook Version
    4. Hi-Res Teardowns
    5. Expert Interviews
    6. Video Walkthroughs
    7. Full Site License
    8. Video Chat Consultation

    Buy Now for $989

p.s. Did I forget to answer a question of yours? Let me know - I'm here to chat at samuel@useronboard.com!