User Onboarding:
The Start of a Partnership

a painting of a rhino and a bird in symbiosisWe see User Onboarding NOT as a feature tour, or a beginner tutorial, or sales research, but as the beginning of a mutually beneficial partnership between business and user.

This typically covers a lot of ground — everything from UX and product design to marketing and business strategy — and we've invested a decade intro figuring out how to make it work. We're... pretty passionate about this.

Meet the Team

We're a small team. Fully remote. Bootstrapped. Powered by a desire to create a more cooperative internet. A broad vision, we know, but we're trying to do our part.

Samuel Hulick
Yohann Kunders

Feel like joining the cabal? Get in touch! We love to hear from new people.


Companies We've Helped

We particularly specialize in leveraging onboarding for better revenue growth and early retention.

We've had the pleasure of sharing our approach with some very cool companies from around the world. Here are a few that we've helped:

WordPress | MailChimp | Simple | SurveyMonkey | CrazyEgg


Hire Us

We'd love to help you accelerate your early retention efforts. We primarily offer the following services, but don't hesitate to get in touch if you have a more specific project in mind.

  • SaaS Growth Coaching

    We coach you through applying our onboarding playbook to the first few MONTHS of the customer lifecycle, not just the first few sessions.

  • The Onboarding Expert Review

    We take a microscope to your onboarding experience and walk you through how to improve it with better onboarding UX patterns and techniques.


Our Expertise = Your Secret Weapon

We've spent a tremendous amount of time obsessing over how to turn onboarding into a growth lever. Let our knowledge be your personal fast-forward button to onboarding mastery.




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