User Onboarding is the process of increasing the likelihood that new users become successful when adopting your product.
Learn some lessons from how popular web apps do it!
Latest teardowns
PayPal 
United Airlines 
Super Mario Run, pt 2 The Elements of User Onboarding is now out!
If you find the teardowns helpful, you will really like the whole book.
Latest posts
SaaS Home Page Live Critique, with Joanna Wiebe!
Applying Jobs-to-Be-Done to User Onboarding, with Ryan Singer!
Putting the Power of Faces to Work
Never Mix Up Features with Benefits Ever Again…